Surfer SEO is a cloud optimization tool that helps improve a website’s ranking in search engine results pages (SERP). It provides users with data and important recommendations for content optimization, site structure improvement, and overall SEO strategy. It is a very convenient comprehensive tool that allows you to explore several parameters simultaneously, compare competitors, and draw conclusions. Due to the large number of options offered by Surfer SEO, describing it in one article is difficult, but we will try to do so.
Main tools of Surfer SEO
Surfer SEO offers many possibilities and provides convenient tools for website optimization:
- Content Editor
- Keyword Research
- SERP Analyzer
- Content Audit
Surfer SEO also offers optimization of meta tags, images, internal links, and more. It truly helps improve search engine rankings, increase organic traffic, and save time and money on SEO.
Competitor analysis in Surfer SEO
Most SEO activities start with analyzing the competition and understanding what to expect, for example, in Google’s top 10. It is essential to understand what we will face and what level we need to reach to achieve high positions, and what our site lacks for this.
The Surfer SEO feature we will use for competitive analysis is the SERP Analyzer. To get the result, you need just a few steps:
- On the Surfer SEO dashboard, go to SERP Analyzer and enter the phrase that interests us.
- Specify the country for which we want to get results.
- Click the “Create SERP Analyzer” button and wait a few minutes for the analysis to be generated.
Results can be grouped by various parameters or compared on a graph showing us the difference between different ranges of results in Google. In the ready search results analysis, we can check, among other things:
- The average number of characters or words found in the <head> or <body> section
- The number of graphical elements
- The usage of the keyword in both inflected and uninflected forms
- The number of headings with a breakdown by type
- The number of links leading to the analyzed domain
- Data on site speed
What advantages does Surfer SEO competitor analysis provide?
One might ask – why do we need all these average indicators and what do they give us? There are at least a few advantages:
- No need to analyze all this manually
- Obtain a complete picture of how individual parameters affect performance
- Rely on reliable data
- Draw conclusions about the shortcomings of our site
How to audit a page in Surfer SEO
One of the key features of the Surfer SEO tool is the audit, that is, the analysis of the selected site page from the perspective of the key phrase that interests us. How to do it practically:
- Indicate the selected page and the keyword for analysis in the required field. Choose other parameters.
- Click the “Create Audit” button and wait for the result in the form of a detailed analysis.
We receive the audit results in the form of 10 reports. They focus on various elements of our site, comparing them to competitors’ sites that we specify. Each report comes with specific recommendations on what needs to be improved.
In addition to the reports mentioned above, Surfer also provides information on parameters such as:
- Internal links – suggestions on where to place internal links on our site
- Word count – the length of our site’s content compared to competitors
- Partial keywords – the number of occurrences of the keyword in partial matches
- Page structure – analysis of individual elements, such as headings, graphics, or paragraphs
- Title and meta description length compared to competitors
- Time to first byte and loading time – parameters related to page speed, especially important when analyzing mobile results
How to optimize content in Surfer SEO?
The Content Editor is one of the main functionalities available in Surfer SEO. It helps significantly improve site content and raise its position in search engine results pages.
By using the Content Editor, you will learn, among other things:
- How long your text should be
- Which keywords to use and how many times they should appear
- Which user questions the text should answer
To start using the Content Editor, all you need to do is select a keyword and specify the country. An interesting option is the ability to import text that is already on the page (the “Import content from URL” option). This is especially useful if you want to improve existing content.
Keyword research in Surfer SEO
A very important and sought-after function of SEO Surfer is keyword research. It helps in creating a content plan and selecting keywords. With Keyword Research, based on just one general phrase, we will get ready-made ideas for thematic clusters, as well as lists of phrases and their search relevance.
As with the SERP Analyzer or other functions, all we need to do is enter the desired phrase and select the country of interest for search results. After clicking the “Create Keyword Research” button, we wait a few minutes and receive a ready analysis. By default, these will be the most relevant questions concerning the main topic. Scrolling down the page, we will see further questions related to the main topic.
Site audit using Surfer SEO – video
To visually see how to use Surfer SEO and audit a site with this tool, watch the video:
Conclusions
In the article, we discussed four main functions of Surfer SEO. Each of them can improve the quality of our site in terms of SEO parameters and optimize content to achieve better results in Google search. It is challenging to fit all the capabilities provided by Surfer in one text. This comprehensive tool, combined with experience, will allow you to reach a completely different level than before.
Frequently asked questions about Surfer SEO
Yes, using Surfer SEO requires payment, but there is an option to try it as a free trial.
Yes, to try working with Surfer SEO, you need to register.
Yes, there are similar services, but they are all more specialized and less multifunctional.